The Full Story
About
Welcome to BrumGyalieGyalDem (BGGD) — your trusted source for beauty and well-being. We deliver affordable, fairly priced luxury worldwide, with premium skincare, haircare, makeup, and fragrances.
Our mission is simple: to inspire confidence, celebrate diversity, and remind women everywhere that their beauty is already enough.
Mission
At BGGD, we’re reversing the beauty narrative. Every woman deserves the spotlight, and we’re here to make that happen. Through diverse offerings and empowering solutions, we help you embrace your unique beauty, feel confident in your skin, and celebrate your well-being with pride.
Vision
We see a beauty landscape where diversity and inclusivity aren’t exceptions — they’re the standard. By leading with innovation, sustainability, and community focus, we aim to make a meaningful impact, uplift cultures, and create a global sisterhood rooted in belonging.
Why Call It BrumGyalieGyalDem?
✨ Brum – Local slang for Birmingham, the multicultural city that shaped my hustle and identity.
✨ Gyalie – A remix of the Jamaican word “gyal” (girl), full of energy, attitude, and empowerment.
✨ GyalDem – From Jamaican Patois, meaning “the women.” For us, it’s more than a phrase — it’s a community.
BGGD Brand Story
The Beginning: Struggles & Self-Discovery
BrumGyalieGyalDem was born from my own journey. Growing up, I struggled to fit conventional beauty standards, and during the pandemic my self-esteem was at its lowest. At 14, I began reclaiming myself by prioritizing mind, body, and soul.
​
The Turning Point
At 15, I embraced self-care, and my confidence slowly grew. But by 16, I had to distance myself from people who weren’t good for my mental health.
​
The Birth of BGGD
At 17, the name BrumGyalieGyalDem came to me — blending my Birmingham roots with my Caribbean upbringing. I knew it was bigger than beauty: it was about self-acceptance and empowerment.
​
Taking Action
I launched Instagram in 2023, experimenting with products while facing financial setbacks. With my mum’s support, I kept moving forward.
​
Turning Dreams into Reality
By 19, with the support of The King’s Trust, I began building BGGD for real — a brand to help women embrace their unique beauty and well-being.
​
Beyond Beauty
Today, BGGD is more than products — it’s a movement of sisterhood, where every woman feels seen, valued, and confident in her skin.
What Sets Us Apart
✨ Unique Brand Name:
Blending the spirit of Birmingham with the bold energy of women worldwide.
✨ A Focus on Wellness, Not Just Beauty:
We go beyond surface-level beauty to nurture mind and body, offering holistic care that helps you feel good from within.
✨ Empowerment Through Diversity:
Our products and messaging embrace all skin tones, hair textures, and cultural backgrounds.
✨ Adaptability:
We’re committed to evolving with you—listening, innovating, and staying ahead of harmful beauty standards to ensure authenticity and worth always come first.
✨ Community-Centered Approach:
We’re not just selling products; we’re creating a space where women can connect, support, and uplift one another.
✨ Rooted in Real Experiences:
Our brand is built on real challenges and real growth—turning pain into purpose to inspire women everywhere.
​
Our Voice
We are the Empowered Creator — authentic, bold, and compassionate. We speak to women directly, with honesty and warmth. Our mission is to break barriers, uplift one another, and remind every woman: you are seen, you are celebrated, you are enough.
