The Next Scene...
A movement becoming a foundation.
BGGD, born from BrumGyalieGyalDem, began as a beauty and wellbeing brand with movement in its spirit — a celebration of women, culture, and care.
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What started as a creative expression is now evolving into a brand house and holding company, a home for ventures that carry that same energy forward.
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The heart of BGGD remains the same: to create spaces where women are not just seen but recognised, respected, and celebrated.
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Our next chapter begins with building new brands in beauty and wellbeing, each grounded in authenticity and representation, continuing the legacy that started it all.
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This isn’t a shift away from what we were. It’s a natural step toward what we’re becoming.
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For those who don’t know, BGGD is now the mother and the foundation for every venture to come.
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The scene continues, and we’re building it our way.
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GyalDem not just seen. We make the scene.
OUR PURPOSE
To build, own, and support brands that centre culture, care, and creativity. Turning movement into structure and visibility into legacy.
OUR FOCUS
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Beauty — celebrating self-expression, heritage, and confidence.Wellbeing — centring balance, care, and community healing.Both rooted in the same energy: real, intentional, and made by gyaldem.