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Benefits of Exfoliating Washes for Skin
When it comes to skincare, I’ve always believed in the power of simplicity paired with intention. One of the most transformative steps I’ve embraced is exfoliation. But not just any exfoliation—using gentle, effective exfoliating washes that refresh and renew the skin daily. Have you ever wondered why your skin sometimes feels dull or congested? Or why your moisturiser doesn’t seem to absorb as well as it should? The answer often lies in the build-up of dead skin cells. That’
Abigail Johnson
3 days ago4 min read
Essential Steps for an Empowering Skin Care Routine
Taking care of your skin is more than just a daily task - it’s a moment to connect with yourself, to nurture your body, and to celebrate your unique beauty. Have you ever paused to think about how your skin care routine can be a source of empowerment? I have, and I want to share with you the essential steps that transformed my approach to self-care. This isn’t about quick fixes or complicated regimens. It’s about intentional, culturally-grounded practices that honour your ski
Abigail Johnson
Apr 144 min read
Understanding the Meaning of Brumgyaliegyaldem in Cultural Shopping Trends
Have you ever stumbled upon a word so unique that it sparks curiosity and invites you to explore its deeper meaning? That’s exactly what happened to me when I first encountered brumgyaliegyaldem . It’s not just a word; it’s a gateway into a world where culture, intention, and self-care beautifully intertwine. Today, I want to take you on a journey to understand this fascinating term and how it connects with cultural shopping trends, especially for women seeking meaningful, cu
Abigail Johnson
Apr 94 min read
Why the Gyal Dem Matter
What it feels like to be within the gyal dem is being part of a collective of women who understand you. Women who support you. Women who can say everything without having to say too much. That’s what the gyal dem is. A space where we all know that we are that girl. And because of that, we don’t have to compete with one another. We simply show up, and we make the scene. So what does it actually matter that the gyal dem exists, speaks, and is seen? It matters that the gyal dem
Abigail Johnson
Mar 272 min read
What Self-Care Means for British Caribbean Women in the UK
Community as Comfort For many Black British Caribbean women, self-care begins with community.It lives in family. In close friends. In being around people who see you. It might look like going shopping together, dressing up for a nice restaurant outing, or gathering at church (yes — the spiritual side of you needs nurturing too). These moments are more than social events. They are emotional restoration. Whether we consciously recognise it or not, our coping mechanisms are ro
Abigail Johnson
Mar 11 min read
Who Is the BGGD Woman?
An Confidemt Woman The BGGD woman takes life as it comes, navigating challenges without letting them sink her. She is rooted in her identity, living step by step and breathing fully in her truth. Local energy is like her middle name — she hails from Brumtown. She may be perceived as small and mighty in the physical, but she is tall and mighty in spirit. Deeply community-minded, she cares for her people in ways often unseen. She is a family woman at heart, balancing love for h
Abigail Johnson
Feb 281 min read
The Future of BGGD: Beyond Products
More Than a Brand The future of BGGD is not just about selling products. It ’s about women coming together — growing in confidence, feeling seen, and choosing to prioritise themselves. BGGD represents women who don’t just survive — they indulge in self-care unapologetically. They live intentionally. They look after themselves mentally, physically and spiritually. Expanding the Vision As BGGD grows, so will its offerings. What starts with skincare (which we are already buildin
Abigail Johnson
Feb 271 min read
The Evolution of BGGD: From Self-Care Boxes to Ownership
Before BGGD: POUT, A.R.J. My first product made. - 06/02/23 Beginning in January 2023, what was not yet BGGD was clear lip glosses under the name POUT, A.R.J. — my initials. I didn’t know what to call my brand at the time, so I thought: I can buy lip gloss base, put it in a tube, and label it. That’s why I called it POUT — it centred around the lips, which made sense to me then and still does now. My lips are one of my greatest features, so I wanted to create a product surr
Abigail Johnson
Feb 265 min read
Why I Created BrumGyalieGyalDem
Growing up Black and of Caribbean descent, what I knew of was my family, which was Jamaican and St Kitts descent. My father and his parents being Jamaican, and my mum being born in the UK but of Jamaican and Kittitian descent, with her mum/my nan being from St Kitts. I felt proud of my heritage. I was aware that I was from Birmingham (the UK’s second biggest county) and that we were from, but not truly from, the UK. I had a hyper-awareness that I wasn’t like the other kids, a
Abigail Johnson
Feb 255 min read
The Year 2026...
The year 2026 will undoubtedly mark a significant milestone and a fresh start for BGGD. As we transition from our previous status within the esteemed King's Trust, where we were recognised primarily for our contributions to the beauty and wellbeing sectors, we are excited to announce that we are evolving into a fully independent holding company. This transformation represents not just a change in our organisational structure, but also a profound commitment to our vision and m
Abigail Johnson
Jan 53 min read
BGGD Thoughts
BGGD Thoughts, on the way to work… Sometimes it’s the quiet moments, the bus rides, the views outside the city — that’s when it hits. The...
Abigail Johnson
Aug 3, 20251 min read
They See Us as a Market — But We See Ourselves as a Community
BGGD: For Us, By Us 🌱✨ BGGD is more than just a brand; it’s a movement. We are rooted in care and built on culture. While others may...
Abigail Johnson
Jul 27, 20252 min read
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