An Confidemt Woman The BGGD woman takes life as it comes, navigating challenges without letting them sink her. She is rooted in her identity, living step by step and breathing fully in her truth. Local energy is like her middle name — she hails from Brumtown. She may be perceived as small and mighty in the physical, but she is tall and mighty in spirit. Deeply community-minded, she cares for her people in ways often unseen. She is a family woman at heart, balancing love for h

More Than a Brand The future of BGGD is not just about selling products. It ’s about women coming together — growing in confidence, feeling seen, and choosing to prioritise themselves. BGGD represents women who don’t just survive — they indulge in self-care unapologetically. They live intentionally. They look after themselves mentally, physically and spiritually. Expanding the Vision As BGGD grows, so will its offerings. What starts with skincare (which we are already buildin

Before BGGD: POUT, A.R.J. My first product made. - 06/02/23 Beginning in January 2023, what was not yet BGGD was clear lip glosses under the name POUT, A.R.J. — my initials. I didn’t know what to call my brand at the time, so I thought: I can buy lip gloss base, put it in a tube, and label it. That’s why I called it POUT — it centred around the lips, which made sense to me then and still does now. My lips are one of my greatest features, so I wanted to create a product surr

Growing up Black and of Caribbean descent, what I knew of was my family, which was Jamaican and St Kitts descent. My father and his parents being Jamaican, and my mum being born in the UK but of Jamaican and Kittitian descent, with her mum/my nan being from St Kitts. I felt proud of my heritage. I was aware that I was from Birmingham (the UK’s second biggest county) and that we were from, but not truly from, the UK. I had a hyper-awareness that I wasn’t like the other kids, a